I'm glad you're here !
Welcome to Liuru's portfolio
Based in Paris,France
+10 years of experience designing SaaS products, websites, and mobile apps, with additional expertise in branding, graphic design, illustration, and motion design.
Sharing designs on dribbble, Behance and insights on RedNote.
Enjoy connecting with designers on ADPList to exchange ideas and discuss design.
INTJ
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BusinessSolutions
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Consulting
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CustomSoftware
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Redesign digital products for French and global companies, and help startups building branding, visual design systems, and grow users.
I began my career journey in Shanghai, working in branding and marketing at Eland, a Korean fashion group.
Later in France, I worked with multinational teams at corporations such as Schlumberger and French corporate groups like Actual. I also joined Zeffy, a Canadian startup, as its first Product Designer, where I built their design system and workflow from scratch.
Additionally, I've partnered with various IT consulting companies on projects spanning multiple industries, including ATS platforms, education, telecom, hospitality, and construction.
Design services tailored to your goals. Every business is different — so is every design process.
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FlexibleProcess
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CustomSolution
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Whether you’re building your first MVP or refining a complex product, I adapt my approach to fit your goals, timeline, and budget.
Some projects may need in-depth user research, ideation workshops, and testing. Others may simply need to get started quickly.
I’ll help you find the right balance between speed, strategy, and scalability — without overcomplicating what doesn’t need to be.
Let’s create design that serves both people and business.
Enjoy embracing life's challenges and be someone with a story.
Outside of digital design, I enjoy exploring hands-on crafts like ceramics, batik, woodworking, and playing the Guqin, a traditional Chinese instrument.
You can find more of my creations in my online store here.
I also practice pilates, trekking, love to travel, have visited over 20 countries, and once cycled 6,000 kilometers from Shanghai to Tibet-Nepal border.
